LONDON — Imagination Technologies Group plc, a licensor of graphics cores as intellectual property, has announced that it plans to continue to market its PowerVR SGX graphics processor core directly to customers and independently of ARM Holdings plc.

Imagination's announcement was made on the same day that ARM announced it had acquired Falanx Microsystems AS (Trondheim, Norway), developer of the Mali graphics processor core, which it intended to turn into the ARM graphics IP business unit.

Imagination (Kings Langley, England) said it had conducted detailed discussions with ARM (Cambridge, England) with whom Imagination collaborated on the marketing of PowerVR MBX in a revenue sharing arrangement, as part of a review of its marketing of PowerVR SGX.

The company said that it would continue to work with ARM in supporting PowerVR MBX customers but that it would market PowerVR SGX independently. Imagination added that is has shipped the PowerVR SGX core to lead licensing partners, including Intel Corp. NEC and Renesas Technologies Corp., enabling them to begin integrating the core into their chips. PowerVR SGX video decode and encode processing support covers a range of standards such as H.264, MPEG-4/2, VC-1 (WMV9), JPEG and others, the company said.