LONDON — Splashpower Ltd., a startup that has developed a wireless inductive electrical charging system for portable electronic equipment, is preparing to launch a second wave of products and has appointed Bill Campbell, formerly of Microemissive Displays Ltd., as CEO.

Splashpower (Cambridge, England) was founded in 2001 by Lily Cheng, a Cambridge university graduate who has served as chief technology officer and chief executive officer and who now serves as a non-executive director. The company brought some products to market in September 2005 announcing them to device manufactures but these have not yet been launched into the consumer market.

"Having completed a major phase of R&D, we are now finalizing product development for market launch," the company said in a job description for a senior power engineer. The company has begun attempting to license its technology to other companies, according to a job description on its website.

Prior to joining Splashpower, Campbell served as chief executive officer at Microemissive Displays Ltd. where he took the company from early stage technology development to first product shipment. MED raised over $13 million in private equity and raised $25 million on the Alternative Investment Market. Campbell joined MED from Tensilica and prior for that worked for Avant, Synopsys, and GenRad.

The Splashpower inductive charging system is based on a flat pad that plugs into the main electricity supply, called the SplashPad, and a SplashModule purpose-designed to reside within a piece of equipment and deliver direct current to charge the on-board battery. A SplashModule-enabled piece of equipment charges up while ever it sits on the SplashPad. It delivers power wirelessly and can be used to charge up multiple devices including mobile phones, PDAs and personal music players.